Archive for the ‘advertising’ Category

‘Hang in there Jack’ could have been so much more…

See my Superbowl post if you missed the ad that Jack in the Box ran during the big game. Or my ‘morning after’ post tracking the ad campaign’s social media — or more accurately, lack of a true social media — component.

Jack in the Box is one of San Diego’s Fortune 500s (along with SAIC, Qualcomm, Sempra…). So Jack is a hometown hero and many locals, me included, when we saw him get hit by a bus during a Superbowl ad, immediately went to the url advertised,, which couldn’t handle the traffic. It wasn’t until the next day that I could see all of its great multimedia content.

However, there was no RSS feed! WTH? How am I supposed to stay on top of changes and updates to this site? Oh, I guess people are supposed to subscribe to email alerts instead. No thanks. Get enough of that already!  (more…)

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